I'm Aldwin Neekon and I help B2B tech companies sell to cold leads.

Your marketing has accidentally trained your leads to ignore you

Do you have a lot of great leads not responding to your calls and emails?

You’re not alone.

There’s just so much content coming at us from vendors these days, we’ve all switched to automatically tuning most of it out.

You might be tempted to redo your messaging or change your story or get marketing to create more content, send more emails, host more webinars, buy more ads, rank for more keywords, create more decks, post more videos, publish to more platforms…

But chances are the problem isn’t what you’re saying.

The problem is that you’re the one saying it.

Tell me if this sounds familiar…

They’ll listen, but maybe not to you

When you talk about problems and solutions, your leads don’t even open the email.

They’ve been trained by the firehose of content to simply ignore vendor messaging.

But if your customers say the same thing, your leads listen and act.

Your leads ignore most of what vendors say, but are keenly tuned into what their peers say.

The trick is to create a situation where this can happen naturally, and in a way that sets you up as the obvious answer to their problems.

My clients achieve this by hosting Executive Roundtables.

At an Executive Roundtable, your leads and customers get to speak freely about the problems that they have and that you solve.

They wind up selling each other on the problem, then turn to you for the solution.

Here’s What You Can Do

Step 1: Let’s find 100 or more high quality leads in your CRM who you’d love to sell to, but who’ve gone silent

Step 2: We’ll invite them to a small moderated Executive Roundtable where 10 to 20 of them get to talk to each other about the problems they share and that you solve

Step 3: Then, celebrate as up to 50% of them ask for a deeper sales conversation with your team within days of the event

BONUS: While sales is busy selling to the newly re-engaged leads, we repackage the insights from the Executive Roundtable to make your messages more relevant to buyers

“Aldwin delivers real value.”

Michael Morrison, CEO, Fluence Technologies

“Our company is definitely better for having worked with Aldwin.”

Alan Carson, President, Carson Dunlop

“Aldwin’s roundtables are really a great and simple method for re-engaging with senior level leads in the sales funnel, highly recommended!“

Gary Lo, VP Product & Marketing, WatServ

Could it work for your team?

Call me at 647-479-5856 to see if Executive Roundtables can help your sales team convert missed sales.

Or, download your copy of the Essential Guide to Executive Roundtables where I lay everything out in exquisite detail.

If you’d rather have a chat than download another ebook…

Call me at 647-479-5856, or let me know where I can reach you using the form below and I’ll get in touch right away.