Whether you’re advertising for yourself or for a client, it’s very common to assume that of the billions of searches being done all the time, some of them have to be for whatever you’re offering.
But that assumption can lead you astray.
I’ve made a little tool that asks you 5 questions about how (and whether) your future customers actually search for what you offer.
After you answer the questions, it gives you a suggestion of where you might want to put your advertising emphasis.
Is it all Google Search Ads?
Should you add in some Display or Video?
Go to the homepage of this site at aldwinneekon.com and try out the 5 question survey on the homepage.
(Sorry I don’t have a version that doesn’t ask for your email yet.)
Then message me and we can talk about what the recommendations mean, practically speaking.
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