Hi, I’m Aldwin Neekon
I help B2B companies (and the fractional CMOs who advise them) build a reliable source of leads using Google Ads.
Google favours big spenders. The bigger the better.
If you’re spending <$10k per month on Google Ads, it’s getting harder and harder for you to get decent results.
Yes, this is in part due to increased competition, but Google also keeps making changes to their ad platform that favour accounts that generate more data, which means more clicks, which means more spend.
But the good news is you don’t have to be shut out of Google Ads as a lead generation channel if you can focus on avoiding these three mistakes:
1. Not enough focus on the prospect
Some agencies forget to really deeply understand the prospect, their frustrations, their jobs to be done, and even the way they talk. All of this is step 1 for me and I use my background in product management and product marketing to get this done for you. This step is critical.
2. Not enough emphasis on landing page performance and conversion rates
I have a master’s degree in computer engineering so the technical side of making sure your landing page is fast and converts well comes naturally.
3. Thinking the job is done when the lead fills the form
It is frustrating when they fill a form and don’t take your follow-up call. I’ll help you with specific programs that get them onto a call with your sales team. A lead’s not really a lead until they talk to sales.
Let’s have a chat about your goals, and I’ll describe my program that reliably delivers leads into your sales process.
I will take care of your email address the way I’d like you to take care of mine.
If you want me to stop emailing you, just reply with the subject “unsubscribe”.
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