Think back to when you were a teenager.
And your parents gave you advice.
Which you ignored. 🙄Until…
You heard the exact same advice from one of your friends.
And you followed that advice.
You might have even mentioned how great the advice was to your parents, as if it was something completely new. 😐
Your customers do the same thing. And you can’t blame them.
When you send them yet another pdf, or webinar invitation, or follow-up email, what do they hear? Often, nothing. They have their own reasons for tuning out sellers.
But you know who they listen to? Their peers.
So why not create opportunities for them to have conversations with their peers? Conversations that centre around problems that they all have and that you can solve.
This really works. If you don’t know how, let me know and I’ll go into as much detail as you like.
Tell me who your peers are and I’ll even create a peer conversation where you can talk to one another about how to do this. 😀
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See also: Reviving your sales engine