How much money have you spent on lead generation?

I know, I’m asking some uncomfortable questions here. 😱

If you look at all the silent leads, the sleepy leads, the leads that don’t talk to you anymore…how much have you paid to generate those leads?

How much have you paid for the search campaigns, the ads, the events, the collateral, the staff time to get those leads to sign up for your emails?

Only to have them go silent.

Don’t give up on them.

Get them re-engaged.

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