“The problem is difficult to solve, and there’s no end to the amount of money and energy you can spend on it. I come to these meetings to get a sense of how other companies are making this decision.”
I’m paraphrasing to leave out private information. But I think you can see the kind of unique value an Buyer Roundtable provides your senior leads.
Getting to ask someone from another company what they’re doing, why they’re doing it that way, what else they’ve tried. That’s valuable.
And that’s why your senior leads will keep coming back to your Buyer Roundtables even when they say no to your webinars, surveys, and report downloads.
Try it out.
See also: Essential Silence