PPC Ads Strategy Classifier 1. How do potential customers typically discover your type of solution? They search for our company or product name They search for our industry category (e.g., "CRM software") They search for specific features or capabilities They search for problems they're experiencing They don't typically search for solutions like ours Next Question 2. When prospects first learn about your solution, they typically: Already know exactly what they want Know the category but need to compare options Need to learn how our features solve their problems Are just starting to explore possible solutions Don't know solutions like ours exist Next Question 3. Your solution is best described as: A well-known product category (e.g., "CRM software") A new take on a familiar category A new solution to a known problem A solution to an underrecognized problem A completely new category Next Question 4. Your competitive advantage comes from: Being a recognized brand name Better pricing or features in our category Unique features that solve problems differently Solving problems others don't address Creating new possibilities entirely Next Question 5. Your sales process typically: Focuses on product details and pricing Compares features to competitors Educates about new approaches to problems Helps prospects recognize hidden problems Requires changing how people think about the problem By providing your email you're opting in to receiving communications from us, which we need to send you your results and other communications. Unsubscribe at any time by sending us an email with the word "Unsubscribe" as the subject line. Analyze My PPC Strategy Inquisitive Marketer Inc. is based in the Greater Toronto Area. Please contact us by email or phone.