TESTROICALC Google Ads ROI Calculator Campaign Settings Industry Average (All Industries) Technology / SaaS E-commerce Education Finance / Insurance Healthcare Legal Real Estate Travel / Hospitality Monthly Impressions Click-Through Rate (%) Average Cost Per Click ($) Conversion Rate (%) Meeting Rate (%) Win Rate (%) Average Customer Value ($) Management Fee ($) Monthly management fees and other costs ($) Calculate ROI Save Scenario Compare Scenario New Calculation Results Comparison with: Funnel Metrics Clicks 0 Leads/Conversions 0 Meetings/Opportunities 0 Customers/Closed Deals 0 Cost Metrics Ad Spend $0.00 Cost Per Lead $0.00 Customer Acquisition Cost $0.00 Total Costs $0.00 ROI Metrics Customer Value $0.00 Revenue $0.00 Profit $0.00 ROI 0.0% Saved Scenarios × Save Scenario Scenario Name Save × Compare with Saved Scenario Select Scenario Compare