I went looking for stats about this and here’s what I found:
The number one goal is to exceed targets and quotas.
Not an earth shattering revelation.
(This is from Hubspot’s “2023 Sales Trends Report” if you want to see the whole thing.)
Then they asked how they were going to pursue this goal, and found:
50% of sales people wanted to better understand “the key business challenges prospects face.”
How do you do this when the prospects have disengaged from you?
When they’re not answering your calls, or emails?
When they’re not even downloading or opening any of marketing’s nurture track messages?
The report doesn’t go into this.
How are you re-engaging disengaged leads?